The Politics of Emotions, Candidates, and Choices (PDF)
(Sprache: Englisch)
This book dynamically shows that political campaigns matter to electoral outcomes, by analyzing the dynamics of emotional voter and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a...
sofort als Download lieferbar
eBook (pdf)
Fr. 59.00
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „The Politics of Emotions, Candidates, and Choices (PDF)“
This book dynamically shows that political campaigns matter to electoral outcomes, by analyzing the dynamics of emotional voter and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and electoral mood, which influences voters' perceptions of electoral choices and a candidate's image. Controlling for the idiosyncratic nature of a campaign environment and a candidate's message, this analysis isolates specific emotional dimensions that were influential on voters' appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrative the causal relationships between voters' emotional responses and issue appraisals, the author illustrates specific contexts where voters' emotional responses toward presidential candidates are interpreted as trusted political cues and therefore, get transferred to their beliefs about certain policies.
Autoren-Porträt von Heather E. Yates
Heather E. Yates is Assistant Professor of American Politics at the University of Central Arkansas, USA. She specializes in political behavior research that addresses questions involving campaigns and elections, interest groups, identity politics and especially, women in politics. Dr. Yates has co-authored research with her advisor, Dr. Allan Cigler, on pre-reform era Interest Groups strategies.
Bibliographische Angaben
- Autor: Heather E. Yates
- 2016, 1st ed. 2016, 139 Seiten, Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1137515279
- ISBN-13: 9781137515278
- Erscheinungsdatum: 29.05.2016
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 1.96 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Pressezitat
Kommentar zu "The Politics of Emotions, Candidates, and Choices"
0 Gebrauchte Artikel zu „The Politics of Emotions, Candidates, and Choices“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "The Politics of Emotions, Candidates, and Choices".
Kommentar verfassen