The Jobs To Be Done Playbook (ePub)
Melissa Perri, author of Escaping the Build Trap
...
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
"Jobs To Be Done is key to building successful products, and this book masterfully gives a stepbystep guide on how to put it into practice."
Melissa Perri, author of Escaping the Build Trap
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nicetohave, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
In 2007, Jim published his first fulllength book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.
- Autor: Jim Kalbach
- 2020, 1. Auflage, 320 Seiten, Englisch
- Verlag: Rosenfeld Media
- ISBN-10: 1933820527
- ISBN-13: 9781933820521
- Erscheinungsdatum: 01.04.2020
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Grösse: 12 MB
- Mit Kopierschutz
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "The Jobs To Be Done Playbook".
Kommentar verfassen