The Importance of Diversity among the Gen-Z and its Implications on Diversity Management at the Workplace (PDF)

Bachelor Thesis from the year 2023 in the subject Leadership and Human Resources - Generation Y, Generation Z, grade: 1,3, , language: English, abstract: A quantitative study among 114 individuals aged 17-26 with international, but mainly German nationality background was conducted. The results were gathered by an online survey during the period between 3rd April 2023 and 23rd April 2023.
The theoretical part composes the development of diversity management including its legal framework and discusses the concept of diversity, its dimensions, and management. Moreover, the necessity, benefits, and challenges of diversity management are noted. The paper also composes the process of effective diversity management and its implications for human resource management. The theoretical part additionally summarizes the key characteristics of the Gen-Z.


As a new generation is now entering the labor market, it is essential to know which role diversity plays in the Gen-Z's decision for an employer and how important the topic is for them as an employee. This knowledge thus enhances organizations' abilities to implement diversity management measures targeted to Gen-Z. This is decisive as in times of 'war for talents' attractive employer offerings can influence an applicant's decision for or against an organization.