The Fundraising Feasibility Study / The AFP/Wiley Fund Development Series (PDF)

The Fundraising Feasibility Study

It's Not About the Money

"This in-depth and accessible collection of essays by fundraising
experts goes a long way in demystifying the capital campaign
feasibility study. . . . It is a must read for administrators and
trustees of any charitable organization considering embarking on a
capital campaign."

-John Bloom, Director-Advisory Services

RSF Innovations in Social Finance

"At last, a book that tells all about a pre-campaign development
planning study (aka feasibility study). From the role of the
organization and its board to the role of the consultant and
development staff, this book documents how readiness is the path to
success . . . . If you've always wondered how conclusions are
drawn, findings explained, and recommendations developed, read this
book. It's all here."

-James M. Greenfield, ACFRE, FHP,

author, Fund Raising: Evaluating and Managing the Fund Development
Process and Fundraising Fundamentals and editor, The Nonprofit
Handbook: Fund Raising, Third Edition

"The Fundraising Feasibility Study provides fundamental information
on one of the most important, if little understood, elements of
successful fundraising. Written by a cadre of the most experienced
and knowledgeable professionals in the field, it offers insights
and useful information that will be valuable to practitioners and
scholars alike."

-James P. Gelatt, PHD,

Professor, Graduate School of Management & Technology

University of Maryland University College