The fast food industry in the UK. Analysis of McDonalds with PESTEL, VRIN and Porter's Five Forces (PDF)
(Sprache: Englisch)
Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, University of Bedfordshire, course: MBA (Health Services Management), language: English, abstract: The report will explore the fast food industry...
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Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, University of Bedfordshire, course: MBA (Health Services Management), language: English, abstract: The report will explore the fast food industry in United Kingdom. The report will also examine the McDonald's corporation as a firm. In addition, the report will appraise mainly on two areas for instance attractiveness of fast food industry and distinctiveness of McDonald's corporation.
The report will use some strategic analytical tools for examples PESTEL framework and Porter's five forces to detect the trends, key drivers, and power of the fast food industry. The analytical tools will also distinguish the attractiveness of the industry. Moreover, numerous core competences of the MacDonald's corporation for instance their own resources, skills, and value chain will be also critically analysed through the VRIN framework to find out the competitive advantages of the Macdonald's corporation. This will identify to recognise their distinctiveness as well.
The report will use some strategic analytical tools for examples PESTEL framework and Porter's five forces to detect the trends, key drivers, and power of the fast food industry. The analytical tools will also distinguish the attractiveness of the industry. Moreover, numerous core competences of the MacDonald's corporation for instance their own resources, skills, and value chain will be also critically analysed through the VRIN framework to find out the competitive advantages of the Macdonald's corporation. This will identify to recognise their distinctiveness as well.
Autoren-Porträt von Kamalesh Dey
Kamalesh DeyPhD student at Institute for Sport and Physical Activity Research (ISPAR), University of Bedfordshire.
BSc in Food technology and Nutritional Science
MSc in Public Health
MBA (Health Services Management), United Kingdom.
kamalesh_07007@yahoo.com / kamalesh.dey@study.beds.ac.uk
+447574748607
Bibliographische Angaben
- Autor: Kamalesh Dey
- 2016, 24 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 366824216X
- ISBN-13: 9783668242166
- Erscheinungsdatum: 16.06.2016
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Grösse: 1.11 MB
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Englisch
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