The Direct Mail Revolution (ePub)

Name: The Direct Mail Revolution
Brand: Entrepreneur Press
SKU: 109942691
Price: 12.90 CHF
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How to Create Profitable Direct Mail Campaigns in a Digital World (Sprache: Englisch)

Autor: Robert W. Bly

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The Direct Mail Revolution, Robert W. Bly

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BOOST YOUR BUSINESS WITH DIRECT MAIL

Think direct-mail marketing is a thing of the past? Think again. In our digital world, it's easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail...

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BOOST YOUR BUSINESS WITH DIRECT MAIL

Think direct-mail marketing is a thing of the past? Think again. In our digital world, it's easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent.

In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you're new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail.

Learn how to:

Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more
Increase response rates with the six characteristics of irresistible offers
Track and test the key ingredients of your direct-mail campaign
Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel
Gain leads and sales with the "magic words" of direct-response copy
Avoid the most common "snail mail" mistakes that will get your marketing ignored

Plus, receive Bly's very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you've been hoping for.

Autoren-Porträt von Robert W. Bly

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

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Bibliographische Angaben

Autor: Robert W. Bly
2019, 282 Seiten, Englisch
Verlag: Entrepreneur Press
ISBN-10: 1613083890
ISBN-13: 9781613083895
Erscheinungsdatum: 19.03.2019

Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.

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Dateiformat: ePub
Grösse: 4.63 MB
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Sprache:

Englisch

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