The Darker Side of Social Media (ePub)
Consumer Psychology and Mental Health
(Sprache: Englisch)
The Darker Side of Social Media takes a research-based approach to examining problematic issues and outcomes that are related with social media use by consumers. The researchers rely on psychology theory to help explain or predict problematic online...
Erscheint am 07.06.2024
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Produktdetails
Produktinformationen zu „The Darker Side of Social Media (ePub)“
The Darker Side of Social Media takes a research-based approach to examining problematic issues and outcomes that are related with social media use by consumers. The researchers rely on psychology theory to help explain or predict problematic online behavior within the social media landscape through the lens of mental health.
Autoren-Porträt
Angeline Close Scheinbaum (Ph.D., The University of Georgia) is the Dan Duncan Endowed Professor of Sports Marketing and Associate Professor of Marketing at Clemson University, South Carolina, in the Wilbur O. & Ann Powers College of Business. She is an author of Advertising & Integrated Brand Promotion (2022), editor of The Dark Side of Social Media: A Consumer Psychology Perspective (2018), editor of Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (2012), and co-editor of Consumer Behavior Knowledge for Effective Sports and Event Marketing (2011).
Bibliographische Angaben
- 2024, 2. Auflage, 220 Seiten, Englisch
- Herausgegeben: Angeline Close Scheinbaum
- Verlag: Taylor & Francis
- ISBN-10: 1040032885
- ISBN-13: 9781040032886
- Erscheinungsdatum: 07.06.2024
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eBook Informationen
- Dateiformat: ePub
- Grösse: 2.13 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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