The CLV Revolution (ePub)

Valentin Radu is one of the principal architects of the Customer Value Optimization methodology, the founder of Omniconvert, and the founder of The CVO Academy. In launching The CVO Academy with prominent professors and practitioners, Valentin's goal remains the same: To teach others how to achieve sustainable growth by understanding and caring about their customers. Growing up as a poor kid in Bucharest, Romania, Valentin learned early the importance of underpromising and over-delivering to succeed in life. Always driven to create value, he continues to live by the principle that in order to get value, you must first give it to others. This mindset has fueled his professional efforts since the late 1990s, as he built four companies and made a name for himself in the global e-comm and entrepreneurial world. This includes a number of turns as an entrepreneur, data-driven marketer, CRO expert, and international speaker. Before anything else, Valentin is a persistent experimenter and a lifelong learner. He draws his knowledge from being a practitioner. A former e-commerce entrepreneur, he co-founded the largest online car insurance player in Romania, with 250,000 customers. He worked side-by-side with e-commerce leaders to understand customer behavior and how to leverage it to improve customer lifetime value. Currently, he is the founder and CEO of Omniconvert. His SaaS company provides growth solutions to hundreds of retail companies, like Decathlon, Auchan, Tempur, Culture Kings, and Orange, helping them to become more customer-centric. A citizen of Bucharest, Valentin is a global traveler, the proud father of two, a loving husband, and a gregarious pet guardian. The CLV Revolution is his first book.

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