The Case for Character (ePub)
Why Trusted Brands are more Lucrative, Loved and Long Lasting
(Sprache: Englisch)
In this age of transparency, consumers are demanding ever-greater trustworthiness and values-alignment from the brands and businesses they engage with. Looking at the latest consumer research and case studies of best practice from around the world, this...
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Produktinformationen zu „The Case for Character (ePub)“
In this age of transparency, consumers are demanding ever-greater trustworthiness and values-alignment from the brands and businesses they engage with. Looking at the latest consumer research and case studies of best practice from around the world, this new book from business strategist Michael McQueen explores: •Why the marketplace today is more skeptical and discerning - and how this creates an enormous opportunity for those that are prepared •How purpose-driven brands have proven to be more lucrative, loved and longer lasting than their competitors •A game plan for building or rebuilding trust through credibility, consistency, clarity and congruence This practical and research-rich book will give you a blueprint for becoming an individual, brand or organisation that stands for something - and reaps the rewards of doing so.
Bibliographische Angaben
- Autor: Michael McQueen
- 2019, 1. Auflage, 186 Seiten, Englisch
- Verlag: Book Baby
- ISBN-10: 154398178X
- ISBN-13: 9781543981780
- Erscheinungsdatum: 08.08.2019
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 0.64 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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