The Big Data-Driven Business (ePub)

Get the expert perspective and practical advice on big data

The Big Data-Driven Business: How to Use Big Data to Win
Customers, Beat Competitors, and Boost Profits makes the case
that big data is for real, and more than just big hype. The book
uses real-life examples--from Nate Silver to Copernicus, and
Apple to Blackberry--to demonstrate how the winners of the
future will use big data to seek the truth. Written by a marketing
journalist and the CEO of a multi-million-dollar B2B marketing
platform that reaches more than 90% of the U.S. business
population, this book is a comprehensive and accessible guide on
how to win customers, beat competitors, and boost the bottom line
with big data.

The marketplace has entered an era where the customer holds all
the cards. With unprecedented choice in both the consumer world and
the B2B world, it's imperative that businesses gain a greater
understanding of their customers and prospects. Big data is the key
to this insight, because it provides a comprehensive view of a
company's customers--who they are, and who they may be
tomorrow. The Big Data-Driven Business is a complete guide
to the future of business as seen through the lens of big data,
with expert advice on real-world applications.

* Learn what big data is, and how it will transform the
enterprise

* Explore why major corporations are betting their companies on
marketing technology

* Read case studies of big data winners and losers

* Discover how to change privacy and security, and remodel
marketing

Better information allows for better decisions, better
targeting, and better reach. Big data has become an indispensable
tool for the most effective marketers in the business, and it's
becoming less of a competitive advantage and more like an industry
standard. Remaining relevant as the marketplace evolves requires a
full understanding and application of big data, and The Big
Data-Driven Business provides the practical guidance businesses
need.