The Abcs of Strategic Communication (ePub)
Examples include: 25 words that hurt your
resume; A user-friendly Web site; ABCs of
strategic public relations; CBAs of strategic public
...
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Examples include: 25 words that hurt your
resume; A user-friendly Web site; ABCs of
strategic public relations; CBAs of strategic public
relations; Ad placement matters on the Web;
Assessing your writing; Be a better manager;
Business dining: Dos and donts; Convince vs.
persuade; Crafting your resume; Cover letters
that get attention; Fly with less turbulence;
Getting you out there; iPod etiquette; Know your
audiences; Know where you are headed!; Looking
for a job; Making your Web site pop; Planning
your business trip; Pack without wrinkles; Political
advertising; Resolving client reluctance; Telephone
and cell phone etiquette; That all important thank
you note; The 30-3-30 Principle; The 3-Minute Drill;
The dreaded social kiss; The elevator speech; The
M. Larry Litwin, APR, Fellow PRSA, is an established strategic advisor, teacher, mentor, role model and ethicist, and an awardwinning public relations counselor and broadcast journalist, who has left a lasting impression on thousands of students and professionals. He is an associate professor of communication at Rowan (N.J.) University where his classroom is considered a laboratory for practical knowledge. Litwin teaches public relations, advertising, radio and television. He is the 2006 recipient of the National School Public Relations Associations Lifetime Professional Achievement Award for excellence, leadership, contributions to the profession, and advocacy for students and our nations public schools.His first book, The Public Relations Practitioners Playbook is a how-to, hands-on, step-by-step manual designed to provide both the seasoned professional and novice with a valuable resource containing information, knowledge and skills that can be applied to the day-to-day world. See: www.larrylitwin.com.
- Autor: M. Larry Litwin Apr Fellow Prsa
- 2007, 1 Seiten, Englisch
- Verlag: AUTHORHOUSE
- ISBN-10: 1546228578
- ISBN-13: 9781546228578
- Erscheinungsdatum: 27.12.2007
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Grösse: 0.99 MB
- Mit Kopierschutz
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