Tapping Into the Collective Wisdom of Community to Make Great Products (ePub)

Name: Tapping Into the Collective Wisdom of Community to Make Great Products
Brand: Pearson ITP
SKU: 48004229
Price: 0.90 CHF
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(Sprache: Englisch)

Autoren: Barry Libert , Jon Spector

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Tapping Into the Collective Wisdom of Community to Make Great Products, Barry Libert, Jon Spector

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This is the eBook version of the printed book.

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats....

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Produktinformationen zu „Tapping Into the Collective Wisdom of Community to Make Great Products (ePub)“

This is the eBook version of the printed book.

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

How your customers can help you design better products and services than you could ever create by yourself!

There's much to be said for tapping the collective wisdom of a community for product ideas. It gives customers a vested interest in the results and helps guarantee that they'll like what they've created. Many companies have pioneered product development by people not on their payroll. They range from food giants to the inventors of a popular virtual world that has confounded the skeptics....

Autoren-Porträt von Barry Libert, Jon Spector

Barry Libert is chairman of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draws more than 60 million total online visitors every month. Libert is a recognized authority on entrepreneurial leadership strategies and a pioneer in the business use of social technologies. A one-time McKinsey & Company consultant, he has coauthored highly-regarded books, including Cracking the Value Code and Value RX. Jon Spector is President and CEO of The Conference Board, the world's preeminent business membership and research organization. He previously served as Vice Dean and Director of Wharton's Aresty Institute of Executive Education; as CEO of several venture-backed startup companies; and as Principal in 1986 and Director in 1982 at McKinsey & Company.

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Bibliographische Angaben

Autoren: Barry Libert , Jon Spector
2010, 1. Auflage, Englisch
Verlag: Pearson ITP
ISBN-10: 0137082754
ISBN-13: 9780137082759
Erscheinungsdatum: 01.02.2010

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