Sustainable Energy Branding (PDF)
Helping to Save the Planet
(Sprache: Englisch)
As climate change has become one of the greatest challenges of our times, the world's power companies are engaged in levels of industrial change that have never been experienced before. This book looks at the role of branding and marketing in the energy...
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As climate change has become one of the greatest challenges of our times, the world's power companies are engaged in levels of industrial change that have never been experienced before. This book looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives.
Autoren-Porträt von Fridrik Larsen
Fridrik Larsen is an associate professor of marketing at the University of Iceland. He is the leading authority on branding within the energy space and the first person to hold a PhD in energy branding. Larsen holds graduate degrees in finance, economics and psychology and a postgraduate degree in marketing. He is the author of three books on energy branding, a sought-after public speaker and the founder of the CHARGE conference.
Bibliographische Angaben
- Autor: Fridrik Larsen
- 2023, 232 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000832856
- ISBN-13: 9781000832853
- Erscheinungsdatum: 27.02.2023
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 3.68 MB
- Ohne Kopierschutz
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Sprache:
Englisch
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