Sustainable Destination Branding and Marketing (ePub)
Strategies for Tourism Development
(Sprache: Englisch)
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for...
sofort als Download lieferbar
eBook (ePub)
Fr. 229.90
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Sustainable Destination Branding and Marketing (ePub)“
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.
Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book:
- Uniquely covers both marketing and branding of a destination from a sustainability perspective;
- Considers the role of emotions and experiences when advertising a destination;
- Brings together a set of global authors to provide a varied and universally applicable approach to the subject.
A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book:
- Uniquely covers both marketing and branding of a destination from a sustainability perspective;
- Considers the role of emotions and experiences when advertising a destination;
- Brings together a set of global authors to provide a varied and universally applicable approach to the subject.
A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
Bibliographische Angaben
- 2019, Englisch
- Herausgegeben: Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan
- Verlag: Bonnier Books UK
- ISBN-10: 1786394308
- ISBN-13: 9781786394309
- Erscheinungsdatum: 20.12.2019
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 19 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Sustainable Destination Branding and Marketing"
0 Gebrauchte Artikel zu „Sustainable Destination Branding and Marketing“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Sustainable Destination Branding and Marketing".
Kommentar verfassen