Survey Methods in Multinational, Multiregional, and Multicultural Contexts / Wiley Series in Survey Methodology (PDF)

A unique collaboration featuring the latest methodologies and
research on multi- and cross-national surveys

Over the past two decades, the relevance of cross-national and
cross-cultural methodologies has heightened across various fields
of study. Responding to increasing cultural diversity and rapid
changes in how research is conducted, Survey Methods in
Multinational, Multiregional, and Multicultural Contexts
addresses the need for refined tools and improved procedures in
cross-cultural and cross-national studies worldwide.

Based on research submitted to the International Conference on
Multinational, Multicultural, and Multiregional Survey Methods
(3MC), this book identifies important changes in comparative
methodology approaches, outlines new findings, and provides insight
into future developments in the field. Some of the world's leading
survey researchers gather in this volume to address the need for a
standard framework that promotes quality assurance and quality
control in survey research, and its impact on various stages of the
survey life cycle, including study design and organization,
cross-national sampling, testing and pretesting, data collection,
and input and output variable harmonization. Self-contained
chapters feature coverage of various topics, such as:

* Question and questionnaire design, from both global and
study-specific perspectives

* The construction and evaluation of survey translations and
instrument adaptations

* The effects of cultural difference on the perception of question
and response categories

* Non-response issues

* Analysis in comparative contexts, featuring discussion of
polytomous item response theory, categorization problems, and
Multi-Trait-Multi-Methods (MTMM)

* The significance of evolving methodologies for current
international survey programs, including the European Social
Survey, the International Social Survey Programme, and the Gallup
World Poll

Survey Methods in Multinational, Multiregional, and
Multicultural Contexts is a valuable supplement for courses on
comparative survey methods at the upper-undergraduate and graduate
levels. It also serves as an insightful reference for professionals
who design, implement, and analyze comparative research in the
areas of business, public health, and the social and behavioral
sciences.