Summary of Traffic Secrets (ePub)

Summary of Traffic Secrets

Digital marketing is still new. With all the new trends, services, and concepts, it seems to be staying that way for a while.
Every social network is rolling out ad networks and introducing new features, retargeting is growing in popularity, and experts continue to pop up and endorse various tactics. Next year, or heck, next month, a slew of new experts, tactics, and networks will rise.
So where does that leave us?
Well, with a huge burden. Ever really try to keep up with digital marketing? It's nearly impossible. If your job is to know the ins-and-outs of digital marketing and you love doing so, then you might be okay.
But for everyone else out there, particularly the business owners with enough going on between work and personal life, there's no chance. There's just too much clutter to always know what's valuable or a fad.
Don't get me wrong - us digital marketers have it tough also. We might live in this world, but that means it's our job to make sense of it all. And if you don't have a system to link all the tactics into, it becomes a huge headache.
That's why I tested out different concepts and mindsets when I approached digital marketing, leaving me with one central theory.
We only need two things: a digital sales funnel and a strategy.
We still need to invest endless hours discovering and testing the latest tools and tactics. But when we know that the tools and tactics have to fit into a funnel and strategy, we begin to understand how the whole machine works. It's how digital marketing changes from being a business expense into a business investment.
When I discovered that I just need to focus on the funnel and strategy, I didn't want to stop learning. Maybe in my position, I don't have a choice to stop learning each day, assuming I want to stay as an expert. But the fact that it didn't bother me anymore was a huge advantage.
Sounds simple, doesn't it?
Just two things. And you already know what a sales funnel and strategy is, right? But don't worry; we're going to get much more in-depth than that as we go through this book.
As you'll see, this book isn't about digital marketing tools and tactics. I frankly couldn't care less whether you know how to code your own website, design beautiful graphics, or run detailed analytics. I just want you to know two things: digital sales funnels and strategy.
When it comes time to get something technical done, you'll find that you can hire help to take care of those high skill, technical, and creative jobs. And if you're cash-strapped, don't worry either. I can't think of anything you'll ever need that hasn't been commoditized by the internet, making potentially extremely expensive initiatives affordable for the solopreneur.

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