Summary of Luke Sullivan's Hey Whipple, Squeeze This / IRB Media (ePub)
#1 The mystery of Whipple's success is why his commercials sold so much toilet paper. The answer is that they were extremely irritating, and people used the...
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Please note: This is a companion version & not the original book. Book Preview:
#1 The mystery of Whipple's success is why his commercials sold so much toilet paper. The answer is that they were extremely irritating, and people used the fast-forward button to avoid them.
#2 The idea of Mr. Whipple, the advertiser, is not good. It is repetitive, schmaltzy, and cornball. But it is effective advertising, and it sells billions of rolls of toilet paper.
#3 The public is cynical about advertising, and we send out every year the Gallup poll of most and least trusted professions. advertising practitioners trade last or second-to-last place with used car salesmen and members of Congress.
#4 The 1950s saw the birth of modern advertising, with the concept of the unique selling proposition. This meant that advertisers would claim their products offered a specific benefit that no other product did.
- Autor: IRB Media
- 2022, 93 Seiten, Englisch
- Verlag: IRB
- ISBN-10: 8350018089
- ISBN-13: 9798350018080
- Erscheinungsdatum: 29.08.2022
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Grösse: 1.24 MB
- Mit Kopierschutz
- Vorlesefunktion
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Summary of Luke Sullivan's Hey Whipple, Squeeze This / IRB Media".
Kommentar verfassen