Sufficiency in Business / Neue Ökonomie Bd.2 (PDF)
The Transformative Potential of Business for Sustainability
(Sprache: Englisch)
Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting reduced resource consumption and adjusting production volumes to planetary boundaries. The...
Erscheint am 31.05.2024
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Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting reduced resource consumption and adjusting production volumes to planetary boundaries. The contributors to this volume present real-life examples of sufficiency-oriented companies across diverse industries. These experts share their insights on sufficiency strategies in business, barriers and opportunities discovered, and the impact on customer behavioural change. They address the far-reaching changes in business, society, and policy required for this paradigm shift and suggest future research directions.
Autoren-Porträt
Maike Gossen (Dr.) is as a post-doc researcher at Technical University Berlin, Germany. Her research centers around sustainable consumption, sufficiency, sufficiency-promoting marketing and digitalisation.Laura Niessen is a doctoral researcher at the Maastricht Sustainability Institute at Maastricht University, the Netherlands. She works on sufficiency-based business models and on how companies can promote sufficiency practices amongst their customers.
Bibliographische Angaben
- 2024, 1. Auflage, 348 Seiten, Englisch
- Herausgegeben: Maike Gossen, Laura Niessen
- Verlag: Transcript Verlag
- ISBN-10: 3839469104
- ISBN-13: 9783839469101
- Erscheinungsdatum: 31.05.2024
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Englisch
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