Strategy for Sustainability (ePub)
A Business Manifesto
(Sprache: Englisch)
The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.
More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So...
More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So...
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The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.
More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.
Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.
More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.
Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.
Autoren-Porträt von Adam Werbach
Werbach, Adam
Bibliographische Angaben
- Autor: Adam Werbach
- 2009, 240 Seiten, Englisch
- Verlag: Harvard Business Review Press
- ISBN-10: 1422136442
- ISBN-13: 9781422136447
- Erscheinungsdatum: 06.07.2009
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- Dateiformat: ePub
- Grösse: 0.45 MB
- Mit Kopierschutz
Sprache:
Englisch
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