Strategic Positioning of the E-TRADE Financial Corporation (PDF)
(Sprache: Englisch)
Seminar paper from the year 2019 in the subject Business economics - Investment and Finance, grade: 1,0, HHL Leipzig Graduate School of Management, language: English, abstract: In this paper the company E*TRADE Financial Corporation ('E-Trade') is analyzed...
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Seminar paper from the year 2019 in the subject Business economics - Investment and Finance, grade: 1,0, HHL Leipzig Graduate School of Management, language: English, abstract: In this paper the company E*TRADE Financial Corporation ('E-Trade') is analyzed from a strategic point of view. The objective of this paper is to derive a recommendation for the strategic positioning and evaluate if it would be a clever investment at the moment.
In order to reach the objective, this paper follows a comprehensive structure: First, an overview of E-Trade and its industry is given. Second, E- Trade will be analyzed from an external perspective. This includes a macro, industry, and competitor analysis. Third, an internal analysis is conducted which is done by breaking down E-Trade's value chain and benchmarking internal KPI against the main competitors. Fourth, the findings of the individual analyses are integrated in order to derive strategic recommendations for action. Lastly, the results of the paper are concluded and a final investment recommendation is provided.
In order to reach the objective, this paper follows a comprehensive structure: First, an overview of E-Trade and its industry is given. Second, E- Trade will be analyzed from an external perspective. This includes a macro, industry, and competitor analysis. Third, an internal analysis is conducted which is done by breaking down E-Trade's value chain and benchmarking internal KPI against the main competitors. Fourth, the findings of the individual analyses are integrated in order to derive strategic recommendations for action. Lastly, the results of the paper are concluded and a final investment recommendation is provided.
Bibliographische Angaben
- Autor: Gabriel Socha
- 2020, 1. Auflage, 22 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3346194280
- ISBN-13: 9783346194282
- Erscheinungsdatum: 02.07.2020
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Grösse: 1.58 MB
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Englisch
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