Strategic Media Planning and Buying (ePub)
Integration of Traditional and Digital Media
(Sprache: Englisch)
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.
Erscheint am 31.05.2024
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Produktinformationen zu „Strategic Media Planning and Buying (ePub)“
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.
Autoren-Porträt von Basant Rathore
Basant Rathore is Senior VP, Strategy, Brand and Business Development at the Jagran Group, India. He has worked at media agencies like Ogilvy, Mudra, Mindshare and Madison. An alumnus of MICA, Ahmedabad, he has conducted over 30 media workshops. Over the last decades he has been a visiting faculty at MICA, IIMC, XIM Bhubaneshwar, IMT Ghaziabad and Flame University, among others.
Bibliographische Angaben
- Autor: Basant Rathore
- 2024, 1. Auflage, 344 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1040001904
- ISBN-13: 9781040001905
- Erscheinungsdatum: 31.05.2024
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 16 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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