Strategic Management (ePub)
(Sprache: Englisch)
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure.
Lynch guides you through 19 chapters, with updated case...
Lynch guides you through 19 chapters, with updated case...
sofort als Download lieferbar
eBook (ePub)
Fr. 100.90
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Strategic Management (ePub)“
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure.
Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish.
Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice
Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish.
Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice
Autoren-Porträt von Richard Lynch
Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London, England. He is also a Visiting Professor at the University of Portsmouth, England. He originally studied at UMIST, Leeds University and the London Business School. He then spent over 20 years in business with well-known companies such as J Walter Thompson, Kraft Jacobs Suchard and Dalgety Spillers in positions in marketing and strategic management. During the early 1980s, he was a director of two public companies before setting up his own consultancy company specialising in European and international strategy. In the 1990s he became increasingly involved in Higher Education, eventually taking a full-time professorship in 1998. He retired from his full-time post in December 2004 but remains highly active in teaching, research and writing, including work at Trinity College Dublin, Ireland, the School of Economics and Management at Wuhan University, China and Politecnico di Milano, Italy. He has written five previous books on international marketing and strategy as well as a number of original research papers with colleagues for various academic journals and research conferences. His current research interests include projects on global, entrepreneurial and sustainability strategies, particularly with regard to companies from emerging countries like China and India. Bibliographische Angaben
- Autor: Richard Lynch
- 2021, Ninth, 768 Seiten, Englisch
- Verlag: SAGE Publications
- ISBN-10: 1529760313
- ISBN-13: 9781529760316
- Erscheinungsdatum: 07.04.2021
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 84 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Strategic Management"
0 Gebrauchte Artikel zu „Strategic Management“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Strategic Management".
Kommentar verfassen