Strategic Management for Tourism, Hospitality and Events (PDF)
(Sprache: Englisch)
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and...
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Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies.
Autoren-Porträt von Nigel G. Evans
Nigel G. Evans taught strategy and tourism management for many years in the UK at Northumbria and Teesside Universities, where he was Deputy Dean of the Business School, and at overseas institutions in Hong Kong and Malaysia. In an earlier career he worked for a London-based international tour operator. He has published widely in the tourism and management fields, and his teaching spans MBA and specialist tourism, hospitality and events programs.
Bibliographische Angaben
- Autor: Nigel G. Evans
- 2024, 4. Auflage, 796 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000961796
- ISBN-13: 9781000961799
- Erscheinungsdatum: 24.01.2024
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 18 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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