Strategic Innovation (PDF)

Strategic Innovation offers a flexible, customizable
template that managers, executives, and business leaders can use to
introduce an effective innovation strategy throughout their
organization. The authors, Nancy Tennant Snyder and Deborah L.
Duarte, provide the tools needed to craft a workable strategy for
embedding innovation as a core competency across an enterprise.
Instead of innovation for innovation's sake, the authors offer a
proven business-focused way to change a culture from point-in-time
innovations from a few to a continuous pipeline of innovations from
everywhere and everyone.

Based on the real-life example of Whirlpool a solid company with
a significant track record and global reach--Strategic
Innovation shows how the world's largest appliance company put
innovation in place as a core competency. During this process,
Whirlpool transformed itself from a quality producer of appliances
to a customer-focused company that strategically embeds innovation
throughout the organization. Filled with challenges and struggles,
and ultimately successful results, the Whirlpool story can help any
organization develop a successful innovation strategy. Written as a
practical guide, the book contains in each chapter a variety of
hands-on resources including checklists and worksheets. Strategic
Innovation offers the tools, ideas, and approaches needed for
transforming an organization to a company where anyone and everyone
can contribute to the organization's prosperity--through
innovation.