Strategic Creativity (ePub)
A Business Field Guide to Advertising, Branding, and Design
(Sprache: Englisch)
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that...
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The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out amongst their colleagues.
Autoren-Porträt von Robin Landa
Robin Landa is an expert in creative advertising, branding, graphic design, and social media, and has been called a "creativity guru," having published over 20 widely recognized books in her fields of expertise. Robin holds the title of Distinguished Professor of the Michael Graves College, Kean University, USA. She has won numerous awards for her design, writing, and research, and the Carnegie Foundation lists her among the greatest teachers of our time. Robin is a former chair of Design Incubation and serves as a creative consultant to the C-suites of international corporations. You can find out more about her work online at Robinlanda.com
Bibliographische Angaben
- Autor: Robin Landa
- 2022, 1. Auflage, 194 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000586642
- ISBN-13: 9781000586640
- Erscheinungsdatum: 01.06.2022
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 6.54 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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