Storytelling in Marketing and Brand Communications (ePub)
(Sprache: Englisch)
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.
Erscheint am 12.07.2024
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Produktdetails
Produktinformationen zu „Storytelling in Marketing and Brand Communications (ePub)“
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.
Autoren-Porträt von S M A Moin
S M A Moin is an Associate Professor in Marketing and the Director of Teaching Associates at Queen Mary University of London: School of Business and Management. He is an interdisciplinary researcher in brand storytelling, creativity, and consumer trust. Before moving into academia, Moin worked in several industries, including the military (Navy), media, publishing, and financial services. As a management consultant, he advised various companies, worked for the world's largest international newspaper, and was part of a $4 billion international subsea project.
Bibliographische Angaben
- Autor: S M A Moin
- 2024, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1040094597
- ISBN-13: 9781040094594
- Erscheinungsdatum: 12.07.2024
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 5.48 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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