Social Media Strategies for Professionals and Their Firms (ePub)
The Guide to Establishing Credibility and Accelerating Relationships
(Sprache: Englisch)
Expert advice on growing your professional service firm or
individual practice through social media
Showing professionals and their marketers how to accomplish
familiar marketing tactics in newer, ways, Social Media for
Professionals and Their Firms...
individual practice through social media
Showing professionals and their marketers how to accomplish
familiar marketing tactics in newer, ways, Social Media for
Professionals and Their Firms...
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Expert advice on growing your professional service firm or
individual practice through social media
Showing professionals and their marketers how to accomplish
familiar marketing tactics in newer, ways, Social Media for
Professionals and Their Firms takes you step by step in putting
social media to work for your professional practice. Whether you
want to build your own on-line reputation, or are ready to explore
new media for corporate marketing and communications, this book is
the definitive guide for your strategic approach.
* Explores why the fastest and most leveragable way to expand
relationships today is through the Internet
* Provides step-by-step approaches to successful professional
blogging
* Discusses high-level strategies for effectively using Twitter,
LinkedIn, Facebook, and bookmarking sites
* Includes pitfalls and success stories featuring notable social
media trailblazers
Timely and practical, this book shows you why new media is
rapidly becoming the core way for professionals to reach their
audiences. Whether your firm provides legal, accounting, financial
planning, architecture, consultancy, or other services, Social
Media Strategies for Professionals and Their Firms will show
you ways to better reach and communicate with your customers.
individual practice through social media
Showing professionals and their marketers how to accomplish
familiar marketing tactics in newer, ways, Social Media for
Professionals and Their Firms takes you step by step in putting
social media to work for your professional practice. Whether you
want to build your own on-line reputation, or are ready to explore
new media for corporate marketing and communications, this book is
the definitive guide for your strategic approach.
* Explores why the fastest and most leveragable way to expand
relationships today is through the Internet
* Provides step-by-step approaches to successful professional
blogging
* Discusses high-level strategies for effectively using Twitter,
LinkedIn, Facebook, and bookmarking sites
* Includes pitfalls and success stories featuring notable social
media trailblazers
Timely and practical, this book shows you why new media is
rapidly becoming the core way for professionals to reach their
audiences. Whether your firm provides legal, accounting, financial
planning, architecture, consultancy, or other services, Social
Media Strategies for Professionals and Their Firms will show
you ways to better reach and communicate with your customers.
Inhaltsverzeichnis zu „Social Media Strategies for Professionals and Their Firms (ePub)“
Foreword. Introduction. How to Use this Book. Acknowledgments. PART I WHAT. What Firms Need to Know about Social Media. CHAPTER 1 Defi ning and Understanding "Social Media". CHAPTER 2 Social Media Policies and Guidelines: Rules of Engagement. CHAPTER 3 Comparing Today's Most Popular Social Media. PART II WHY. The "Why" behind Using Social Media. CHAPTER 4 Finding Business Purpose in Social Media. CHAPTER 5 Strategy Begins with "Who". CHAPTER 6 Integrated Marketing Tactics. CHAPTER 7 Case Studies and Examples. PART III HOW. How to Set up and Use the Tools. CHAPTER 8 LinkedIn. CHAPTER 9 Twitter. CHAPTER 10 Facebook. CHAPTER 11 Self-Publishing with Blogs. PART IV TIPS. Tips to Being Effective Online. CHAPTER 12 Writing for the Web. CHAPTER 13 Social Media Etiquette. CHAPTER 14 Best Practices. Notes. Glossary. About the Author. Index.
Autoren-Porträt von Michelle Golden
MICHELLE GOLDEN is the recognized leader and influencer in social media use and strategy in the CPA space. Accounting Today named her one of the ten most powerful women in accounting, specifically citing Golden as "a thought leader on social media." Golden has been the catalyst behind blogging in the accounting profession. Of the first twenty CPA blogs, she built and/or trained the CPAs for twelve. Of the current 113 CPA blogs, she has built or directly influenced at least one third of them.
Bibliographische Angaben
- Autor: Michelle Golden
- 2010, 1. Auflage, 368 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470933917
- ISBN-13: 9780470933916
- Erscheinungsdatum: 06.12.2010
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eBook Informationen
- Dateiformat: ePub
- Grösse: 2.84 MB
- Mit Kopierschutz
Sprache:
Englisch
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