Smart Rivals (ePub)
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A new, researched-based look at how traditional or smaller companies can better compete with Big Tech on their own termsfrom a Harvard Business School professor and a former Bloomberg journalist.
Companies are fighting the wrong battle. The consensus has been to learn the best practices from Big Tech and imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation.
In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao show business leaders how to create new competitive advantages by offering product features and benefits that tech giants and other competitors cannot match.
Zhu and Cao bring readers across the globe, revealing how big conglomeratesCoca-Cola, Ping An, and AB InBevand scrappy upstartsan Italian toll payment platform, a Chinese footwear retailer, a Nigerian media company, and scores of othershave managed to thrive by tapping into their unique capabilities.
Based on original research and insights gleaned from leaders in a wide-range of industries, Smart Rivals will help you find new capabilities that mere imitation could never provide and lead to new products, services, strategies, and advantages.
Connect with Feng Zhu on LinkedIn and at Harvard Business School. Connect with Bonnie Cao on LinkedIn.
- Autoren: Feng Zhu , Bonnie Yining Cao
- 2024, 224 Seiten, Englisch
- Verlag: Harvard Business Review Press
- ISBN-10: 1647826055
- ISBN-13: 9781647826055
- Erscheinungsdatum: 20.08.2024
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Mit Kopierschutz
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