Servitization in Industry (PDF)
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Presenting both a comprehensive collection of sectorial studies of servitization in manufacturing industries, on the one hand, and research investigating the necessity to adapt various processes and departments of manufacturing companies to servitized business models, on the other, 'Servitization in Industry' informs the scientific and managerial servitization debate with recent data regarding industrial servitization models.
This book provides detailed analyses of manufacturing sectors that elucidate the options and barriers related to servitization from a sector-based perspective. This sector-based approach allows for an individual and in-depth examination of recent relationships among manufacturers and their clients by explaining leads and lags in servitization.
Serving to maximize reader insight into the specific characteristics of different sectors with their barriers and potentials, the book presents frameworks for successful servitization of the core sectors in European manufacturing industries which include: aeronautics; automotive, ICT, chemical industries and different engineering sectors, amongst others.
The detailed picture of servitization needs for adapting processes and departments of manufacturers indicates the practical implications for enterprises intending to servitize. A series of questions are addressed from the perspective of strategic management, marketing, accounting and innovation centers by pooling and summarizing key findings.
Gunter Lay's research results have been published in a large number of professional journals. He is an invited member on a number of expert panels and advisory boards on ac-count of his many years of experience. Parallel to his work at the Fraunhofer ISI, he was offered lecturing assignments at the Universities of Strasbourg, Hanover and Kassel as well as the Technical College Schmalkalden. In 1996 he was awarded a visiting professorship at the University of Grenoble.
For the last 10 years, his research at Fraunhofer ISI has focused on the servitization of manufacturing industries. He analyzes the chances, risks and challenges associated with the transition to servitized business concepts. His findings have been presented at national and international conferences and workshops and in a number of publications. In industrial projects he develops and implements solutions for managing the strategic and operational tasks of servitizing especially for small and medium sized manufacturers.
- 2014, 2014, 349 Seiten, Englisch
- Herausgegeben: Gunter Lay
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3319069357
- ISBN-13: 9783319069357
- Erscheinungsdatum: 13.06.2014
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