Services for UMTS (PDF)

UMTS is not about Technology, it is about Services...

The UMTS or 3G environment is the ultimate convergence of fixed and
mobile, voice and data, content and delivery. The result will be
the largest and most complex communications system that man has
designed. If you want a challenge then this is the industry to be
in.

Services for UMTS (Universal Mobile Telecommunication System) or 3G
(3rd Generation mobile networks) is a book about the near future,
where UMTS allows mobile phones and other devices for
communication, entertainment, personalised services, utility and
fun to be used in new ways. While it is difficult to predict the
potential of UMTS in the future in a precise way, broad categories
and general service ideas are emerging. This book looks at over 200
of these possible applications and provides more detailed scenarios
for over 100 of them. It explores these ideas in depth, with
suggestions on how to create exciting and viable services for a new
world.

This book intends to answer many of the current UMTS service
questions as well as introduce new ideas and concepts to enable
operators to create a winning UMTS services strategy.

* What should the focus of service creation be to ensure early time
to profit in UMTS?

* What are the key market segments that should be addressed with
UMTS services?

* Is there a killer application or applications that will
revolutionise the industry?

* What are the differentiating factors that will separate the
leaders from the UMTS pack?

* 15 aspects of the business analyzed by value chains and business
models

* The 5 M's of successful UMTS Service Definition

Written for the non-technical reader and with a strong business
focus, Services for UMTS is a "must-read" for anybody wanting to
enter the UMTS environment, make money in it, or to understand it.