Selling Your Value Proposition (ePub)
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A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.
Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
- Autoren: Cindy Barnes , Helen Blake , Tamara Howard
- 2017, 1. Auflage, 232 Seiten, Englisch
- Verlag: Kogan Page
- ISBN-10: 0749479922
- ISBN-13: 9780749479923
- Erscheinungsdatum: 03.05.2017
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- Dateiformat: ePub
- Grösse: 4.61 MB
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