Selling IT (ePub)
The Science of Selling, Buying, and Deal-Making
(Sprache: Englisch)
This book presents a systematic analysis of the processes, techniques and methods involved in IT sales and marketing. It highlights the nuances of selling, marketing and developing IT solutions that create value for customers.
sofort als Download lieferbar
eBook (ePub)
Fr. 53.90
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Selling IT (ePub)“
This book presents a systematic analysis of the processes, techniques and methods involved in IT sales and marketing. It highlights the nuances of selling, marketing and developing IT solutions that create value for customers.
Autoren-Porträt von Sandip Mukhopadhyay, Srinivas Pingali, Amitabh Satyam
Sandip Mukhopadhyay is an associate professor at the Institute of Management Technology, Ghaziabad, India. His research interests include digital platforms and ecosystems, social media analytics and selling technology, and IT solutions. He has published widely in different international journals and authored multiple case studies. Before academia, he worked for IBM, Ericsson, Reliance and Siemens for about twenty years, focusing on selling and deploying technology solutions. He received his PhD from MDI Gurgaon, India, specialising in business models for digital platforms. Prior to that, he received his PGDM (MBA) from IIM-Calcutta and studied engineering at IIEST, Calcutta, India.Srinivas Pingali has close to 30 years of varied experience in product development and innovation and sales and marketing in multinationals and entrepreneurial companies. He is currently a professor of practice at the Indian Institute of Management, Udaipur, India. His areas of expertise include strategy, digital transformation, entrepreneurship, and innovation. He is a chemical engineer for Osmania University, College of Technology, India, and holds an MBA degree in marketing from the University of Illinois at Champaign-Urbana, USA. He is an executive fellow in management (doctoral equivalent) at the Indian School of Business.
Amitabh Satyam is chairman of Smart Transformations and a former managing partner of SAP. A graduate of IIT Kanpur with an MBA from Fisher College of Business, USA, he led Global Telecom Consulting at IBM, where he also set up the global IoT practice. His earlier roles include managing director at MobiApps, vice president at Siemens, national head of operations at Reliance Infocomm, and financial advisor at Morgan Stanley Smith Barney. His book, The Smart City Transformations (2017), is an established global reference book on the topic. In the United States, he taught for four years at Ohio State University and Rider University.
Bibliographische Angaben
- Autoren: Sandip Mukhopadhyay , Srinivas Pingali , Amitabh Satyam
- 2021, 1. Auflage, 280 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000452581
- ISBN-13: 9781000452587
- Erscheinungsdatum: 26.09.2021
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 3.81 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Selling IT"
0 Gebrauchte Artikel zu „Selling IT“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Selling IT".
Kommentar verfassen