Doing Research in Business and Management (PDF)
`Postgraduate students should find this a useful book, since it focuses on issues specific to their requirements. The...
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`Postgraduate students should find this a useful book, since it focuses on issues specific to their requirements. The philosophical underpinnings, methodology and practicalities of research are all discussed within the context of postgraduate research' - International Small Business Journal
This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods.
After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.
- Autoren: Dan Remenyi , Brian Williams , Arthur Money , Ethne Swartz
- 2014, 1. Auflage, 320 Seiten, Englisch
- Verlag: SAGE Publications
- ISBN-10: 1473914043
- ISBN-13: 9781473914049
- Erscheinungsdatum: 22.09.2014
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Grösse: 19 MB
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