Routledge Handbook of Political Advertising (PDF)
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This Handbook provides the most comprehensive overview of the role of electoral advertising on TV and the new forms of advertising on the Internet and social network sites in countries from all parts of the world currently available. Thematic chapters summarize research on crosscutting issues including, political and electoral system; history of ads; relevance of advertising as campaign channel; the role of the Internet for campaign advertising; regulation of political advertising on TV and the Internet; the content of ads; reception and effects of ads.
Marion R. Just is Professor of Political Science at Wellesley College and an Associate of the Shorenstein Center on Media, Politics and Public Policy at Harvard's Kennedy School of Government. Her research in political science focuses on elections, politics and the media. She has published several co-authored books and articles in professional journals.
- 2017, 438 Seiten, Englisch
- Herausgegeben: Christina Holtz-Bacha, Marion R. Just
- Verlag: Taylor & Francis
- ISBN-10: 1317439783
- ISBN-13: 9781317439783
- Erscheinungsdatum: 24.02.2017
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- Grösse: 44 MB
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