Routledge Handbook of International Sport Business (PDF)
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Anybody working in sport business today has to have an international perspective. This book offers an in-depth guide to the key themes and issues in international sports business, covering every core area from strategy and marketing to finance, media and the law. Includes cases and authors from the Americas, Europe, Asia, Africa and Australasia.
Mark Dodds is a Professor of Sport Management at SUNY Cortland, USA. Mark earned a JD from Marquette University Law School and is a doctoral candidate at the University of Jyväskylä, Finland. His research interests include legal issues in sport business and sport corruption.
Kevin Heisey is Associate Professor in the College of Business Administration at the American University in the Emirates, Dubai, UAE where he served as Associate Dean and director of the Sport Management and Master of Business Administration programmes. He currently serves as adjunct professor and subject matter expert in the "Economic & Financial Management of Sport" component of the Master of Science in Sport Management at Liberty University, Lynchburg, Virginia, USA. Among his research interests are the global sport business (finance, economics and marketing) and sport for development and peace.
Aila Ahonen is a Senior Lecturer at JAMK University of Applied Sciences, Finland. She teaches Sport Management and Sport Marketing, and her research areas are related to sport entrepreneurship and sport events. She is a board member of the European Association for Sport Management (EASM).
- 2017, 420 Seiten, Englisch
- Herausgegeben: Mark Dodds, Kevin Heisey, Aila Ahonen
- Verlag: Taylor & Francis
- ISBN-10: 1317486536
- ISBN-13: 9781317486534
- Erscheinungsdatum: 13.09.2017
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- Dateiformat: PDF
- Grösse: 9.75 MB
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