Revolution of Innovation Management (PDF)
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This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe.
Eric Viardot is Professor of Strategy and Marketing and Director of The Global Innovation Management Centre at EADA Business School, Barcelona, Spain. Before joining academia, Eric worked in different management positions for Hewlett-Packard, MSF, and Bain & C° in Europe, Asia and North America. Eric has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management.
- 2016, 1st ed. 2017, 261 Seiten, Englisch
- Herausgegeben: Alexander Brem, Eric Viardot
- Verlag: Palgrave Macmillan
- ISBN-10: 1137574755
- ISBN-13: 9781137574756
- Erscheinungsdatum: 05.12.2016
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