Results Rule! (PDF)

Praise for RESULTS RULE!

"What on earth could pre-thawed turkeys, Eva the dolphin, and
toothpaste tubes squeezed from the middle have to do with the
success of your business? Everything. Results Rule! is that rare
business book that you can't put down, and you shouldn't, because
the lessons within aren't just helpful, they're vitally important.
Don't put Results Rule! on the stack of books you mean to read
soon. Buy it, take it home, and read every word before your
competitor does."

--Joe Calloway, author of Indispensable: How to Become the Company
That Your Customers Can't Live Without

"Most business books give you everything you need and want to do,
except the only thing that matters--getting results. This book is
well written, with great examples, stories, and real advice that
will actually show you how to improve your results. Buy it--read
it--heed it--and watch your results improve."

--Larry Winget, author of Shut Up, Stop Whining & Get a
Life

"Results Rule! delivers practical ideas that will keep your
organization on course for success in a competitive marketplace.
Randy Pennington offers ideas that work if you are on the frontline
or in the executive suite. He has nailed the essence and importance
of culture."

--Howard Putnam, former CEO, Southwest Airlines author of The Winds
of Turbulence

"If you hate your competition, it's because they're beating you. If
you want your competition to hate YOU--read Randy Pennington's
book, and give it to all your people."

--Jeffrey Gitomer, author of The Little Red Book of Selling

"Six rock solid concepts plus real examples in a quick and easy
read equal real results. A guide to differentiating your
organization in the marketplace."

--M. Cass Wheeler, CEO, American Heart Association

"Randy's business savvy and expertise are evident throughout this
book. His thoughtful analyses produce vital points for any business
that wants to grow and thrive in the twenty-first century."

--Nido Qubein, President, High Point University Chairman, Great
Harvest Bread Company

"In a very engaging, quick read, Randy Pennington cuts through the
hype of most management bestsellers to propose a deceptively simple
premise--a culture that never loses focus on the desired result and
always wins. Pennington takes you by the hand and shows you how to
take an honest look at your own organization, then act immediately
to create and nurture a culture that achieves results day in and
day out. Results Rule! is one of those rare books you'll keep close
at hand for years to come."

--Marci Armstrong, PhD, Associate Dean, Masters Programs Cox School
of Business, Southern Methodist University