Restoring the Soul of Business: Staying Human in the Age of Data (ePub)

You have implemented a bunch of the latest technologies, learned how to collect and process big data perfectly, quickly respond to changes in the market, and even use artificial intelligence in the work of your company. It would seem that you can breathe a sigh of relief: your business will remain afloat for a long time to come. Haven't you forgotten anything? Whatever this world may be, one should not fall into a "digital" euphoria and discount the most important thing - people and their emotions. Rishad Tobakkovala, who pioneered digital marketing, cautions that cold numbers should not breed a cold culture. An all-out tabular way of doing business with little human interaction reduces a company's ability to implement breakthrough innovations because emotionally overwhelmed employees cannot think freely and creatively. The author offers a set of methods and practices that allow you to combine technology and humanity and thereby create additional business value. Its tools are suitable for companies from a wide range of industries - from Walmart and IBM to Starbucks, Domino's, Netflix and Google. The book contains many vivid examples that clearly illustrate the outstanding results of applying his methodology. This book reminds us that our world is saturated with digital technologies and devices, but all the same living beings live in it - we, people.