Researching Business and Management (PDF)
(Sprache: Englisch)
This core textbook combines a highly engaging approach with academic rigour to guide students through understanding and using research methods. Now in its second edition, this text has been fully updated and revised throughout. With a focus that is fresh...
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This core textbook combines a highly engaging approach with academic rigour to guide students through understanding and using research methods. Now in its second edition, this text has been fully updated and revised throughout. With a focus that is fresh and applied, Researching Business and Management goes beyond the theory to demonstrate how to actually do research. The unique 4-Ds model shows students how to define, design, do and describe their research and, in this way, offers them a definitive guide to the research process as a system and a lifecycle that they can relate to their own work. Its user-friendly style enlivens the text and makes even some of the most complex issues accessible.
Written by a dynamic author team of leading experts in the field, this is an ideal textbook for undergraduate, postgraduate and MBA students studying research methods, and essential reading for any business student doing a research project.
New to this Edition:
- Even more cases and examples to highlight real-life examples of student research that helps bring the process to life
- Increased coverage of the internet and online research
- Expanded material on quantitative analysis to provide a truly balanced overview of the discipline
- New dedicated chapter on research ethics and avoiding plagiarism
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/researching-business-and-management-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Written by a dynamic author team of leading experts in the field, this is an ideal textbook for undergraduate, postgraduate and MBA students studying research methods, and essential reading for any business student doing a research project.
New to this Edition:
- Even more cases and examples to highlight real-life examples of student research that helps bring the process to life
- Increased coverage of the internet and online research
- Expanded material on quantitative analysis to provide a truly balanced overview of the discipline
- New dedicated chapter on research ethics and avoiding plagiarism
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/researching-business-and-management-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Autoren-Porträt von Harvey Maylor, Kate Blackmon, Martina Huemann
Harvey Maylor is an Associate Fellow at the Saïd Business School, University of Oxford, and a Visiting Fellow at Cranfi eld University, UK.
Bibliographische Angaben
- Autoren: Harvey Maylor , Kate Blackmon , Martina Huemann
- 2017, 2. Auflage, 496 Seiten, Englisch
- Verlag: Bloomsbury UK
- ISBN-10: 1137565470
- ISBN-13: 9781137565471
- Erscheinungsdatum: 16.09.2017
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 6.02 MB
- Mit Kopierschutz
Sprache:
Englisch
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