Question Evaluation Methods / Wiley Series in Survey Methodology (PDF)

Insightful observations on common question evaluation methods
and best practices for data collection in survey research



Featuring contributions from leading researchers and
academicians in the field of survey research, Question
Evaluation Methods: Contributing to the Science of Data Quality
sheds light on question response error and introduces an
interdisciplinary, cross-method approach that is essential for
advancing knowledge about data quality and ensuring the credibility
of conclusions drawn from surveys and censuses. Offering a variety
of expert analyses of question evaluation methods, the book
provides recommendations and best practices for researchers working
with data in the health and social sciences.

Based on a workshop held at the National Center for Health
Statistics (NCHS), this book presents and compares various question
evaluation methods that are used in modern-day data collection and
analysis. Each section includes an introduction to a method by a
leading authority in the field, followed by responses from other
experts that outline related strengths, weaknesses, and underlying
assumptions. Topics covered include:

* Behavior coding

* Cognitive interviewing

* Item response theory

* Latent class analysis

* Split-sample experiments

* Multitrait-multimethod experiments

* Field-based data methods

A concluding discussion identifies common themes across the
presented material and their relevance to the future of survey
methods, data analysis, and the production of Federal statistics.
Together, the methods presented in this book offer researchers
various scientific approaches to evaluating survey quality to
ensure that the responses to these questions result in reliable,
high-quality data.

Question Evaluation Methods is a valuable supplement for courses
on questionnaire design, survey methods, and evaluation methods at
the upper-undergraduate and graduate levels. it also serves as a
reference for government statisticians, survey methodologists, and
researchers and practitioners who carry out survey research in the
areas of the social and health sciences.