Public Relations, Society & Culture (PDF)
Theoretical and Empirical Explorations
(Sprache: Englisch)
This book sets out a range of theoretical approaches that can underpin a socio-cultural view of public relations, offering students a new set of insights into public relations that illustrate the effects of the profession on its environment.
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This book sets out a range of theoretical approaches that can underpin a socio-cultural view of public relations, offering students a new set of insights into public relations that illustrate the effects of the profession on its environment.
Autoren-Porträt
Lee Edwards is lecturer in Corporate Communications and PR at Manchester Business School based at the University of Manchester, UK. Her main research interests revolve around sociological understandings of PR and include the operation of power in and through PR, 'race' and PR, PR as a cultural intermediary, and PR in the context of globalization. She is a member of the Editorial Board for the Journal of Public Relations Research, and has contributed to a number of books including The SAGE Handbook of Public Relations (2010) and Public Relations in Global Cultural Contexts (2010). Caroline E. M. Hodges is a member of the Institute for Media and Communication Research based at Bournemouth Media School. She regularly teaches on undergraduate and postgraduate units concerned with the relationship between communication and culture. Caroline's research interests include the application of ethnography within communication research, Latin American communication theory, transnational and multicultural public relations and communication for social change.
Bibliographische Angaben
- 2011, 160 Seiten, Englisch
- Herausgegeben: Lee Edwards, Caroline E. M. Hodges
- Verlag: Taylor & Francis
- ISBN-10: 1136834206
- ISBN-13: 9781136834202
- Erscheinungsdatum: 25.02.2011
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