Public Relations and Communication Management (PDF)
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Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master's theses.
To honor the Grunig's scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates.
Ansgar Zerfass, Dr., is Professor of Communication Management at the University of Leipzig, Germany. Ansgar Zerfass has published 30 books and more than 140 articles and book chapters on corporate communications, online communication, evaluation and measurement.
Jeong-Nam Kim is an associate professor in the Brian Lamb School of Communication at Purdue University. He has published 29 journal articles and 8 book chapters, and is working on four books, including the book on the situational theory, Situational theory of problem solving: Communicative, cognitive, and perceptive bases (Routledge, forthcoming).
- 2013, 430 Seiten, Englisch
- Herausgegeben: Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim
- Verlag: Taylor & Francis
- ISBN-10: 1136159266
- ISBN-13: 9781136159268
- Erscheinungsdatum: 07.06.2013
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Grösse: 4.50 MB
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