Pocket Guide to HTML Email (ePub)

Name: Pocket Guide to HTML Email
Brand: Five Simple Steps Publishing Ltd
SKU: 55543715
Price: 48.90 CHF
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Andy Croll

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Creating HTML emails is often thought of as an unpleasant and neglected part of web design, but email is hugely important for reaching out to your users, customers and clients.

In an age where email is everywhere, it's crucial your users get the...

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Produktinformationen zu „Pocket Guide to HTML Email (ePub)“

Creating HTML emails is often thought of as an unpleasant and neglected part of web design, but email is hugely important for reaching out to your users, customers and clients.

In an age where email is everywhere, it's crucial your users get the right experience across all their devices. In this book, Andy shows you how to design and build responsive email your customers and clients will love to receive.

Who should read this book?

This book is aimed at people who already send email to their customers, and those who are thinking about it. It also shows practising designers and developers techniques to adapt their email designs for mobile.

Topics include:

PART 1: HTML EMAIL

Why should you send email to your customers and clients? What are the sorts of email that you might send?

PART 2: EMAIL BASICS

The mechanics of sending emails: permission, legality, spam, services and tools.

PART 3: DESIGN AND CONTENT

Thinking about the design and content of your mailings. Writing, layout, coding approaches and testing, all before you send.

PART 4: EMAIL ON MOBILE

Responsive email. Email is being read on all sorts of devices - this is how to make sure your users get a great experience.

PART 5: A REAL EXAMPLE

Putting it all together to redesign the Five Simple Steps newsletter so it works better on mobile.

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Bibliographische Angaben

Autor: Andy Croll
2013, Englisch
Herausgegeben: Owen Gregory, Nathan Ford
Verlag: Five Simple Steps Publishing Ltd
ISBN-10: 1907828133
ISBN-13: 9781907828133
Erscheinungsdatum: 19.03.2013

Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.

eBook Informationen

Dateiformat: ePub
Grösse: 0.79 MB
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Sprache:

Englisch

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