Persuasion Ethics Today (ePub)
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
Margaret Duffy is Professor and Chair of the Strategic Communication Faculty at the Missouri School of Journalism, University of Missouri, USA. An author, consultant, and award-winning scholar, Duffy's research focuses on visual communication, narrative theory, digital media, news, and persuasion ethics. She is a former marketing executive and serves on the board of the Institute for Advertising Ethics.
Esther Thorson is Professor, Associate Dean for Graduate Studies, and Director of Research at the Missouri School of Journalism, University of Missouri, USA. She has published extensively on the news industry, advertising, news effects, and health communication. Her scholarly work has won many research and writing awards and she serves on an extensive list of journal editorial boards.
- 2015, 318 Seiten, Englisch
- Herausgegeben: Margaret Duffy, Esther Thorson
- Verlag: Taylor & Francis
- ISBN-10: 1317309634
- ISBN-13: 9781317309635
- Erscheinungsdatum: 07.12.2015
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Grösse: 3.06 MB
- Mit Kopierschutz
- Vorlesefunktion
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Persuasion Ethics Today".
Kommentar verfassen