Pay Attention! (ePub)

Name: Pay Attention!
Brand: Business Expert Press
SKU: 143872047
Price: 22.90 CHF
Availability: OnlineOnly

How to Get, Keep, and Use Attention to Grow Your Business (Sprache: Englisch)

Autoren: Cassandra M. Bailey , Dana M. Schmidt

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Pay Attention!, Cassandra M. Bailey, Dana M. Schmidt

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Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends,...

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Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.

The result is the one thing all brands need today: Sustained attention from the people who matter most.

Autoren-Porträt von Cassandra M. Bailey, Dana M. Schmidt

Cassandra (Cass) M. Bailey is the CEO of Slice Communications, founder and current Chairwoman of Social Media Day, Inc., creator of the My Mom Is... children's book series and has been working in marketing communications for more than 20 years. She believes that integrated public relations, social media, and email marketing efforts are critical for growing businesses and non-profits looking to accomplish their goals. Cass has appeared on Good Morning America, CBS This Morning, and The Today Show and has written for, or been quoted in, Forbes, Philadelphia Magazine, Black Enterprise Magazine, TheNextWeb, and a number of other publications. Cass has also been named as a "Rising Star" by the Women's Business Enterprise National Council (WBENC) and received the "Brava" award from Philadelphia Smart CEO.

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Autoren: Cassandra M. Bailey , Dana M. Schmidt
2022, 190 Seiten, Englisch
Verlag: Business Expert Press
ISBN-10: 1637422652
ISBN-13: 9781637422656
Erscheinungsdatum: 06.07.2022

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Dateiformat: ePub
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