Pantone 3537 Up (ePub)

The book "PANTONE 3537 UP" explores a brief love affair between two males in Los Angeles, California.

Sean August Horvath, author and illustrator, navigates the emotional tidal wave that crashes and destroys all after falling for someone "too fast" with a dark lyrical grace.

The young artist built a career in emotional storytelling, having spent the larger half of his late-20s producing social media content for animal rights organization, PETA, where he was nicknamed by staff "The Cry Maker" for introducing Facebook to make-your-mom-cry-about-a-pig viral videos. Yes, you can blame him for those.

Through the 180 pages and 40-some illustrations of "PANTONE 3537 UP," Horvath leverages his emotional experience to dig into universal issues of human nature regarding how we approach love and loss, perception of time and consciousness-and of course, modern dating.

The work as a whole represents commentary on larger issues encountered in Horvath's struggle fitting into the Los Angeles gay culture. It is an attempt to help wash away toxic masculinity and bring light to a more balanced collective subconscious-one of both the divine masculine and divine feminine that resides within us all.

Only light can destroy darkness.

In his own words Horvath notes, "I wrote this about him because (other than my being obviously infatuated) he was different. Harder to figure out. He was the first who didn't fit the toxic masculinity mold I'd been hiding from. But he still held this artful appreciation of masculinity. Something softer that made me feel, for the first time, understood. He made me feel safe. To date we haven't spoken but, to date I can't shake that feeling.

My hope in publishing is to tell the story of how good men can be, even in trying circumstances of heartbreak. That we as men must forgive and understand to learn and grow. Also that falling fast is okay, too - what's most important is that we open our hearts. To share love in a time of so much hate."

Love at first sight. Falling too fast. Opening your heart completely-whatever you want to call it-"PANTONE 3537 UP" is what a hopeless romantic can feel in just two months. And there is beauty in that.