Organizational Reputation in the Public Sector (PDF)
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A strong reputation is an asset of importance that no agency can afford to neglect, as it gives power and access to critical resources. However, it must be built, maintained, and protected. This volume critically analyzes the significance of reputation and branding-related activities in the public sector, paying special attention to strategies, with case studies covering countries such as Norway, Sweden, Denmark, Australia, Israel, and the United States.
Arild Wæraas is Professor of Organization Theory and Leadership at the Norwegian University of Life Sciences, Norway. His research interests are reputation, organizational identity, and organizational fields. His latest publications include "Being all things to all customers: Building reputation in an institutionalized field" (co-authored, British Journal of Management) and "Trapped in conformity? Translating reputation management into practice" (co-authored, Scandinavian Journal of Management).
Moshe Maor is Professor of Political Science at the Hebrew University of Jerusalem, Israel, and the holder of the Wolfson Family Chair of Public Administration. His areas of expertise are bureaucratic politics, public policy, and comparative politics. His latest publications include "Organizational Reputation, Regulatory Talk and Strategic Silence" (co-authored; J-PART), "Organizational Reputation, the Content of Public Allegations and Regulatory Communication" (co-authored, J-PART). Maor is also a member of the Council for Higher Education in Israel.
- 2014, 264 Seiten, Englisch
- Herausgegeben: Arild Wæraas, Moshe Maor
- Verlag: Taylor & Francis
- ISBN-10: 131791385X
- ISBN-13: 9781317913856
- Erscheinungsdatum: 30.10.2014
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- Grösse: 1.01 MB
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