Optimize (PDF)
How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
(Sprache: Englisch)
Attract, engage, and inspire your customers with an "Optimize
and Socialize" content marketing strategy
Optimize is designed to give readers a practical approach
to integrating search and social media optimization with content
marketing to boost...
and Socialize" content marketing strategy
Optimize is designed to give readers a practical approach
to integrating search and social media optimization with content
marketing to boost...
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Produktinformationen zu „Optimize (PDF)“
Attract, engage, and inspire your customers with an "Optimize
and Socialize" content marketing strategy
Optimize is designed to give readers a practical approach
to integrating search and social media optimization with content
marketing to boost relevance, visibility, and customer engagement.
Companies, large and small, will benefit from the practical
planning and creative content marketing tactics in this book that
have been proven to increase online performance across marketing,
public relations, and customer service. Learn to incorporate
essential content optimization and social media engagement
principles thereby increasing their ability to acquire and engage
relevant customers online.
Optimize provides insights from Lee Odden, one of the
leading authorities on Content and Online Marketing. This book
explains how to:
* Create a blueprint for integrated search, social media and
content marketing strategy
* Determine which creative tactics will provide the best results
for your company
* Implement search and social optimization holistically in the
organization
* Measure the business value of optimized and socialized content
marketing
* Develop guidelines, processes and training to scale online
marketing success
Optimize offers a tested approach for a customer-centric
and adaptive online marketing strategy that incorporates the best
of content, social media marketing, and search engine optimization
tactics.
and Socialize" content marketing strategy
Optimize is designed to give readers a practical approach
to integrating search and social media optimization with content
marketing to boost relevance, visibility, and customer engagement.
Companies, large and small, will benefit from the practical
planning and creative content marketing tactics in this book that
have been proven to increase online performance across marketing,
public relations, and customer service. Learn to incorporate
essential content optimization and social media engagement
principles thereby increasing their ability to acquire and engage
relevant customers online.
Optimize provides insights from Lee Odden, one of the
leading authorities on Content and Online Marketing. This book
explains how to:
* Create a blueprint for integrated search, social media and
content marketing strategy
* Determine which creative tactics will provide the best results
for your company
* Implement search and social optimization holistically in the
organization
* Measure the business value of optimized and socialized content
marketing
* Develop guidelines, processes and training to scale online
marketing success
Optimize offers a tested approach for a customer-centric
and adaptive online marketing strategy that incorporates the best
of content, social media marketing, and search engine optimization
tactics.
Autoren-Porträt von Lee Odden
LEE ODDEN is a recognized authority on search, social media, and content marketing. For over fourteen years, he has consulted with companies ranging from start-ups to Fortune 500 companies on how to attract and engage customers with a holistic approach to marketing online. He writes for ClickZ and is editor of TopRankBlog.com, recognized as a leading marketing blog by Advertising Age, Junta42, and Social Media Examiner. Lee has been cited for his expertise by The Economist, Fortune magazine, and Forrester Research. He speaks on integrated SEO, social media, and content marketing topics at conferences around the world including SES, PRSA, BlogWorld, Online Marketing Summit, and Content Marketing World.
Bibliographische Angaben
- Autor: Lee Odden
- 2012, 1. Auflage, 256 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118226380
- ISBN-13: 9781118226384
- Erscheinungsdatum: 27.03.2012
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 4.70 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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