Optimize (ePub)

Attract, engage, and inspire your customers with an "Optimize
and Socialize" content marketing strategy

Optimize is designed to give readers a practical approach
to integrating search and social media optimization with content
marketing to boost relevance, visibility, and customer engagement.
Companies, large and small, will benefit from the practical
planning and creative content marketing tactics in this book that
have been proven to increase online performance across marketing,
public relations, and customer service. Learn to incorporate
essential content optimization and social media engagement
principles thereby increasing their ability to acquire and engage
relevant customers online.

Optimize provides insights from Lee Odden, one of the
leading authorities on Content and Online Marketing. This book
explains how to:

* Create a blueprint for integrated search, social media and
content marketing strategy

* Determine which creative tactics will provide the best results
for your company

* Implement search and social optimization holistically in the
organization

* Measure the business value of optimized and socialized content
marketing

* Develop guidelines, processes and training to scale online
marketing success

Optimize offers a tested approach for a customer-centric
and adaptive online marketing strategy that incorporates the best
of content, social media marketing, and search engine optimization
tactics.