New Horizons in Arts, Heritage, Nonprofit and Social Marketing (ePub)
This book presents a collection of stimulating articles that report some of the freshest and most innovative empirical and conceptual research in arts, heritage, non-profit and social marketing. It was originally published as a special issue of the Journal of Marketing Management.
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This book presents a collection of stimulating articles that report some of the freshest and most innovative empirical and conceptual research in arts, heritage, non-profit and social marketing. It was originally published as a special issue of the Journal of Marketing Management.
Roger Bennett is a professor of marketing and the director of the Centre for Research in Marketing at London Metropolitan Business School, UK.
Finola Kerrigan is a lecturer in marketing at King's College London, UK. She has published her work on arts marketing in a number of journals and scholarly books. She is chair of the Academy of Marketing's Arts, Heritage, Nonprofit and Social Marketing Special Interest Group.
Daragh O'Reilly is a lecturer in marketing at the University of Sheffield's Management School, in the UK. His work has appeared in a wide range of academic journals including the Journal of Marketing Management and Marketing Theory.
- 2013, 200 Seiten, Englisch
- Herausgegeben: Roger Bennett, Finola Kerrigan, Daragh O'Reilly
- Verlag: Taylor & Francis
- ISBN-10: 1135743878
- ISBN-13: 9781135743871
- Erscheinungsdatum: 13.09.2013
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- Dateiformat: ePub
- Grösse: 1.10 MB
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